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Console Black

Why Do Black Gadgets Sell More Than Other Colours?
This does sound like a strange question to ask, but why are we so in love with black coloured gadgets?. The majority of people know by now that we are a nation of gadget lovers. Whether your gadget of choice is an iPod, a mobile phone, or a netbook. We all have a small selection of gadgets that come with us everywhere we go and we can't live without.
However, when we go to choose a new gadget, why do we always end up with the same colour, black.
This question came to me when I was reading an article about the new black Nintendo Wii which is being released in November. Nintendo have said that they expect to see a rise in sales when the black console is released. However, why do they think they'll get a sales boost just because they released the console in a new colour case. It's not like their competitors are blowing them out of the water simply because they have black versions of their console. In fact, more Nintendo Wii's have been sold that their competitor consoles, and the Wii is white.
The question of popular gadget colour can spread to a number of different gadget markets. The mobile phone industry is just one example. When the iPhone was released, the black version easily out sold the white version. You can take any phone off the shelf and more often than not, it will either be available in black, or only in black.
Television are yet more gadgets where the colour question can be asked. A few years back, the main colours for TV were black and silver, hell you could even buy blue or pink if you wanted. However, now it's a real mission to find a TV that doesn't have a black frame.
These days, pretty much all gadgets come in black, from digital photo frames to MP3 alarm clocks. It's hard to see the main reason why we always opt for black gadgets. Although black gadgets don't show as much dirt, they do collect alot of dust. Plus, if your black gadgets were to get scratched, the damage would be more visible compared to a scratch on a white or silver item.
For those of you who are not huge black gadget fans, for the time being, you can still get some other colours. Although this might change soon, for the time being you can still get yourself a bath caddy without it being only available in black. As for the question of black gadgets, I have no idea, maybe someone else has a better idea?
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